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PSI Invites Businesses, Shelters and Pet Sitters to Participate in Take Your Dog To Work Day

June 5, 2007

NEWS RELEASE
For Immediate Release

Contact: Beth Stultz

Phone: (336) 983-9222, ext. 323
E-mail: beth@petsit.com
Web site: www.petsit.com

 

King, NC-- Friday, June 22, 2007, will mark Pet Sitters International's (PSI) ninth annual Take Your Dog To Work Day a uniquely positive event designed to impact the lives of dogs at the community level. PEDIGREE® JUMBONE® Snack Food for Dogs has joined forces with PSI as the official 2007 presenting sponsor of Take Your Dog To Work Day with Modern Dog Magazine returning for a second year as the event's official publication.

 

PSI is asking businesses around the world to allow employees to bring their well-mannered dogs into the office on Friday, June 22. The day is meant to be a celebration of the great companions dogs make. It also bolsters pet adoptions from shelters, humane societies and rescue groups by educating the working public on the benefits of responsible pet ownership and the power of the human-animal bond.

 

"Take Your Dog To Work Day works because it confronts the realities of pet overpopulation in a positive and proactive way," says PSI President Patti Moran. "We believe that businesses, animal shelters and pet-care professionals who develop goal-oriented partnerships through our event can make a dramatic impact on the pet populations in their communities. As we like to say at PSI, 'It's the leash you can do.'"

 

In addition to allowing dogs in the workplace, PSI is asking businesses to open their doors to representatives from local shelters and pet-care professionals on the day. "All dogs, especially those without loving caregivers, deserve good homes," Moran says. "Through partnering together, we can turn homeless dogs into dogs bound for home."

 

If having your best friend with you at the office isn't reward enough, PEDIGREE® JUMBONE® is offering a Pet Sitter Sweepstakes with a grand prize giveaway of $25,000 in pet-sitter services and a lifetime supply of PEDIGREE® JUMBONE® Snack Food for Dogs.

 

"PEDIGREE® applauds the spirit of the 2007 Take Your Dog To Work Day. We know there is nothing better than bringing your best friend to work," says Rob Leibowitz, vice president of marketing, Mars Petcare U.S., maker of PEDIGREE® JUMBONE®. But, we also understand that for the 364 days of the year you might not be able to take your dog with you, there are products like PEDIGREE® JUMBONE® to help keep your dog happily occupied.

 

What's more, PSI is sponsoring the "What is Your Dog Doing at Work?" photo contest. Dog day participants who upload photos of their canine companions "ruffing it" in the workplace will become eligible to win a $500 grand prize. Plus, a $500 donation will also be made to the winner's shelter of choice. The winning photo, along with other submissions, will be posted on the Take Your Dog To Work Day Web site.

 

Those new to Take Your Dog To Work Day® can visit petsit.com to learn more about this annual event for dogs. Each year, PSI provides three versions of its free downloadable Action Packs---one for businesses, one for shelters and one for PSI's more than 7,600 members. Each pack comes with helpful tips, articles and support materials designed to help people work together for the sake of dogs.

 

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About Pet Sitters International
Established in 1994, Pet Sitters International is the world's largest educational association for professional pet sitters, representing more than 7,600 independent professional pet-sitting businesses in the United States, Canada and abroad. Our membership consists of trusted pet professionals, serving an average of 126 clients each and performing an estimated 8 million pet-sitting engagements per year.

 

About PEDIGREE® Brand
PEDIGREE® brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, PEDIGREE® brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources.

 

About Modern Dog magazine
The best dog articles. The hottest dog trends. The coolest dog magazine ever! Featuring award-winning photography and editorial, dogged reporting, exclusive celebrity interviews, the hottest dog products, travel destinations, dog psychology, haute couture doggie fashion features, training tips, and more, Modern Dog is your guide to better canine-inclusive living. For the love of dog---Modern Dog.

 

®/™ Trademarks © Mars, Incorporated 2007
Take Your Dog To Work Day is a trademark of Pet Sitters International