The Buzz Factory, Part Two

The Buzz Factory: Marketing Tools for the Serious Pet Sitter

Part Two: Promotional Buzz

 

In Part Two of The Buzz Factory, Buzz and PSI will walk you through the sometimes confusing realm of media relations. With some initiative, planning and follow through, chances are you’ll be seeing your name in the news!

 

In Part Two, you’ll discover:

 

• What is Media Relations?
• Why is it so important for MY business?
• How do I contact local media?
• What tools do I need to build these relationships?
• How can I leverage PSI’s national media efforts?

 

Media relations is an ongoing process that requires time and effort but yields positive results for your business. Log in to the Members Area to download Part Two and get started today!

 

* This document can be found in the Members Area under
"Education Center" >"Marketing Tools" >"The Buzz Factory."