Make a splash this summer with these easy advertising tips!

As the mercury rises, more and more pet owners are heading outdoors to enjoy the summer. Whether it's an outing at the beach or a hike through the park, this is the perfect opportunity to get some fresh air, meet prospective clients and promote your business.

Five summertime hints to increase your business prospects

1. Go the extra mile and say it with style

Wear an imprinted T-shirt that has your business name and logo on it. Apparel advertising is one of the most popular and effective ways to market your name. You can also put your name and logo on beach balls, golf visors and beach towels! (Check out 4imprint.com)

2. Business card blitz

Make it a habit to always carry your business cards with you!  It is important to have your information handy whether it's a chance meeting at the park or an afternoon walk. You never know when you'll meet a potential client!  (Check out VistaPrint)

3. Partner up!

Partner with another pet sitter or animal shelter to sponsor a booth or exhibit at a local festival, fair or sporting event. Provide brochures on your business and hand out information on what your business entails.  Be sure to include the benefits of hiring a professional pet sitter.  

4.  Parades

Parades are an excellent venue to promote your business: 

• Walk your dogs in a parade and have them wear bandanas or light jerseys showing your business name and logo.
• Drive a car or truck in the parade with car signs advertising your business and throw personalized pet-sitting pens, bumper stickers or magnets.
• Create your very own pet-sitting float!
• Have a refreshment stand at the end of the parade with your banner and pass out business cards.

5.  Always ask new clients, "How did you learn about our business?" 

This will let you know if your promotional efforts are paying off.