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Get to Know Your Clients Better: Creating Your Ideal Client Avatar

Your clients are the backbone of your business. If you’re wanting to make sure your client gets the attention they deserve, it’s time to solidify who your ideal client is and create an Ideal Client Avatar to keep your marketing efforts both streamlined and effective.

Pet sitters beware: Email scams

Pet sitters and dog walkers are targeted by a variety of scams. PSI has compiled this list of the common scams sent by email or text to pet sitters and dog walkers.