Pet Sitters International to Embrace World’s Most Famous Fat Cat

Pet Sitters International (PSI), the world’s largest educational association for professional pet sitters, announced today that it will play a prominent caregiving role for the world’s most famous fat cat, Garfield.

PSI views the partnership with Paws Inc., the company that founded Garfield, as a perfect union to take awareness of professional in-home pet care to the next level.

Garfield was a natural choice for PSI, whose membership of independent pet-sitting businesses numbers nearly 8,000. In addition to his charm, humor and cynicism, PSI was attracted to the cat’s pampered and deserving attitude.

“PSI is all about educating our members and our members are all about pampering their clients’ pets,” said Terry Chance, PSI marketing director. “Garfield is definitely an intellectual cat who wants the best treatment possible. We are delighted about the opportunity to work with the Garfield characters. They are fun, loveable and extremely well known among pet owners.”

PSI will immediately begin using Garfield, Odie and friends in its member programs, products, campaigns and events to help members market their services. The characters are expected to play a prominent role in telling pet owners about the many pet-care services offered by PSI’s professional pet sitters.

As part of its member benefit offerings, PSI seeks out programs and partners that bring the greatest value to its members, to the association and to the industry.  Paws Inc. looks for partners who will strengthen Garfield’s presence in the marketplace and partners who artfully combine professionalism with a dose of fun.

Garfield is one of the most beloved and enduring animal icons in the world, and the “Garfield” comic strips have been syndicated globally. PSI plans to use the cat’s persona to convey that you’ve got to be a really good pet sitter to please Garfield who is known as a demanding, finicky cat.

To learn more about PSI or to locate a pet sitter in your area, visit www.petsit.com