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Whether you have just opened your pet-sitting business or have been pet sitting for years, attracting clients is likely a top priority. As pet owners move in and out of your area, the economy changes and more pet-sitting businesses open, it is more important than ever before that pet-sitting business owners understand the importance of making a good first impression on prospective clients.

While you may possess professionalism and passion for what you do, you are unlikely to get and keep new pet-sitting clients if pet owners can’t see that passion and professionalism—not only in how you interact with their pets, but also in how you promote and present your pet-sitting service.

It’s important to step back occasionally and look at your business with fresh eyes to see how local pet owners see your pet-sitting business.

1. Obtain and maintain professional credentials. As pet ownership continues to grow and more and more individuals advertise pet-sitting services, it is important that you establish a strong, professional foundation for your pet-sitting business—and look for ways to stand out from the crowd. Maintaining pet-sitter insurance and bonding, providing proof of a clear criminal history and pursuing educational opportunities, like becoming a PSI Certified Professional Pet Sitter demonstrate your commitment to professional pet sitting as a career and provide potential clients with peace of mind. Once you obtain these credentials, be sure to promote them in all of your promotional materials.

PSI encourages pet owners to ask seven important questions when interviewing a pet sitter. Make sure you can answer “YES” to these important questions!

2. Remember, the first impression often starts online. In today’s digital age, most consumers start their searches for service providers, including professional pet sitters, online.

Your Business Website:

Make sure local pet owners can easily find your pet-sitting business website online and that your site conveys your professionalism. If you have not created a business website or are looking to improve your current site, check out these tips for using SEO to make your website stand out from  the competition. Remember to make sure your website contains the basic information local pet owners need to know: the services you offer, your service area and how to contact you. Your contact information should also be included on every page of your website.

Your Company’s Social Media Presence:

It is also important to make sure your social media profiles are consistent with your company’s branding and also reflect your professional image. Your pet-sitting business’ Facebook page or Twitter account is a great opportunity for prospective clients to learn more about you, your pet-sitting service and how you interact with your current pet-sitting clients. Be sure you share pet tips, photos and other useful information on your social media pages. Also, respond to all questions and comments made on your social media pages. As part of a good customer-service plan, you should respond promptly to social media posts just as you would phone calls or e-mails.  

3. Does your voicemail message “speak” for your pet-sitting business?  After researching your pet-sitting business online, interested pet owners will most likely take the next step and call you to learn more. This phone call typically determines if a pet owner will take the next step to schedule an initial consultation and, hopefully, book your pet-sitting services.  

First, whether you use a landline or cell phone, you should have a business phone line separate from your personal phone line. Because you are often out caring for pets and unable to answer the phone, a professional-sounding voicemail message is also extremely important to make a positive impression on callers.

Be sure your voicemail includes your company’s name, thanks the pet owner for calling, explains that you are busy caring for pets at the moment but will return their call in a timely manner. To manage their expectations, also include when the pet owner can expect to hear back from you (i.e. “ABC Pet Sitting returns all calls received prior to 4 p.m. on the same day. We look forward to speaking with you more about your pet-care needs!”) 

4. Make the most of your face-to-face consultations.  Once you’ve scheduled an initial consultation with a local pet owner, you are one step away from booking a new pet-sitting client. As a professional pet sitter, you should require an initial consultation before accepting any new pet-sitting assignment. The initial consultation (or meet and greet consultation) allows the pet owners and their pets become more comfortable with you, it allows you to get acquainted with the pets, their routines and the household; and is a time for you to review your company’s policies and procedures, record important information about the pets and pet-sitting request and have the pet owner sign your service contract.

Remember, an initial consultation is a business meeting. You should allow 30-45 minutes for the meeting and if possible, conduct the meeting at a dining room or kitchen table, instead of on the living room sofa.

As a professional pet sitter, there’s no need for you to wear a business suit to an initial consultation, but clean, company-branded attire can go a long way in making a good first impression. Or, if you will be coming directly from a pet-sitting visit, simply let the clients know what to expect.

Just in case the previous pet-sitting visit may be unusually messy, consider keeping a change of clothes, or an extra company shirt, in your car.

While you want to make sure you are able to get detailed written instructions about the care of the pets and home and discuss your company policies and procedures, you want to make sure you allow time to interact with the pets.

The potential client is sure to want to see how you and their pets interact, and you need to allow time for their pets to become comfortable with you.

Tip: Use a pet-sitter presentation book to discuss your pet-sitting business.  A pet-sitter presentation book allows you to demonstrate your professionalism, industry credentials and accomplishments in a clear, organized manner.

It is perfect to use at initial consultations when time is limited. The information you include in your pet-sitter presentation book can also demonstrate to the pet owner that you are a trained professional and take your work seriously. Once completed, your presentation book can also be used when meeting with local veterinarian or other pet-industry professionals as a way to introduce your business.

Shared on Facebook:

“I have a presentation book that contains a copy of my degree (BS Veterinary Science), proof of bonding and insurance, my city business license, PSI membership card, pet first aid and CPR certificate, BBB accreditation certificate, ‘orchids’ written about my business in our local newspaper, and some thank you notes from existing clients. I always get a lot of comments on how professional I am and how  thorough my contract is too!” –Nicole H.

Are there any other tips for making a good first impression that you’d suggest? Share your thoughts in the comments section below.