The PSI Blog

Communicating your value means telling or reminding your clients or potential clients why you are the right (and only) choice for their pet-care needs. Here are seven ways to regularly communicate your value.

If you’re using social media for your pet-care business, you’ll need to have goals. Using a social-media platform just for the sake of it may be harming your business as it may be wasting your time.

When you think about shopping local and want to support the #shopsmall movement, don't forget to check out your local professional pet-sitting business. Check out these three reasons your local professional pet sitter if your best pet-care option.

Your clients are the backbone of your business. If you’re wanting to make sure your client gets the attention they deserve, it’s time to solidify who your ideal client is and create an Ideal Client Avatar to keep your marketing efforts both streamlined and effective.

This blog post shares ideas for continuing education for pet sitters and dog walkers and provides practical solutions for fitting education in with your already busy schedule.

As a professional pet-sitting or dog-walking business owner you need to make sure that your current and potential clients are aware of your qualifications. This blog post includes some ideas of where you can highlight information about your credentials and continuing education and also shares one mistake you may be making.

Social media is an incredibly important marketing tool for any business. Click here to learn how to use Instagram to promote your pet-care business. You’ll learn tips and tricks and valuable insight on what makes the Instagram app unique.

As a member of the pet-care industry, keeping updated on the latest topics and relevant information will help solidify your reputation and build your business. How do you make client education easily accessible, while keeping it from sounding preachy or condescending? We have some ideas!