Thriving Through Change: Smart Strategies for Pet-Care Pros
2025 has been an interesting year so far...economic challenges combined with increasing competition (for clients and team members) have presented unique challenges for pet-care business owners.
While many pet sitters and dog walkers report unprecedented success, others are finding it difficult to navigate the changing landscape of our industry while juggling finances, business marketing and more.
When you're a PSI member, you're never in this alone. We are here to help!
That's why Pet Sitters International (PSI) is offering members this free webinar series, Thriving Through Change: Smart Strategies for Pet-Care Pros.
How to access the live sessions:
Over the next few weeks, PSI will be hosting five webinars (session details below), and PSI members can take advantage of FREE access to the live sessions.
PSI members, log in to the Members Area to register for this series.
Please note: Your free registration provides access to live sessions only. On-demand recordings of the series will be available for purchase at the conclusion of the series.
CPPS-Certified Professional Pet Sitters® can earn two (2) CEUs per live webinar attended.
Thriving Through Change Series Schedule:
All sessions will take place at 3 p.m. Eastern Time.
Tuesday, May 20:
Pricing Strategies for a Changing Landscape, Anne-Marie Kaden
When it comes to pricing your services, the easy route is to look at your competition and put yourself somewhere close to their pricing. But what if you priced your services correctly for your business, based on your needs and with data to back it up? Together we’ll walk through my pricing strategy that makes sure your costs are covered, as well as your profit and savings.
Thursday, May 22:
Defining Success: Prioritizing Beyond Balance Sheets, Morgan Weber
Traditional business metrics such as revenue and new client growth fall short in capturing the true essence of sustainable success. So often success and profit are portrayed as a financial figure. When we limit success to how many visits we do and for how much money, we can create an environment where we accept burnout as standard practice. We can expand our definition of success by understanding Time Profits, Energy Profits, and Money Profits and how they work together in our business. We can gain greater fulfillment and flexibility by incorporating the "Other Profits" at every stage of business, leading to both more holistic, long-term success and less business owner burnout.
Tuesday, May 27:
Digital Marketing That Does More With Less, Isabel Alvarez Arata
Join Isabel Alvarez Arata, writer, journalist, and digital marketer specializing in the pet industry, for an engaging discussion on how to elevate your online presence by investing your time, not just your budget. In today’s climate, as businesses look to do more with less, digital marketing offers powerful, cost-effective ways to reach new clients and strengthen relationships with your existing audience.
Thursday, May 29:
How Money Works Enterprise, Julie Johnson
Financial literacy is one of the important aspects of a successful business; this course will cover the important financial concepts every busines owner should understand, the 7 Money Milestones they need to have handled for their business' financial security and growth, the simple steps you can take to nail those 7 Money Milestones, and the importance of creating your business "tribe" of professionals to get you to successful growth and keep you there.
Thursday, June 5:
HR 101—Your Pet-Care Business is in the People Business, Jeff McClure, Davenport, Gerstner & McClure
*Please note date change due to speaker conflict (was originally scheduled for June 3).
In the current economy, hiring can be more challenging than ever! If your pet-care business wants to attract and retain great team members, following HR best practices must be a top priority. In this session, you’ll learn how to make sure you have the best people in your business by focusing on hiring and pay, employee training, motivating your team, and conflict resolution.
